Google sees a threat from its various competitors like Amazon and Facebook and its decline in the market share. Today Google is the largest search engine in the world, with reveues hitting $136bn in 2018 and net income reaching $30bn. The two competitors are slowly catching up with Google. . Google SWOT Analysis (B) STRENGTHS 1. A two-by-two table with sticky note labels. Google SWOT Analysis In A Nutshell. A collaborative effort is needed to conduct a SWOT analysis easily, make sure to work hand-in-hand with your colleagues. The duo formed a massive technology company as a research project while at Stanford University. Unfair Business Practices: As the most used search engine, Google exploits this advantage unfairly to prevent the entry of new players in the sector. Lulu.com, 2016 - Business education - 86 pages. Google was recognized during the year 1998 and is headquartered in California, United States. The brand sees more opportunity on upgrading its OS regularly, including in more revenue streams, entering new domains and increasing its functionality over cloud computing. At that time they were students at Stanford University. 3. How to Make a SWOT Analysis. 1. As most big corporations do, Google (Alphabet) has strengths, weaknesses, opportunities, and threats — all of which you’ll discover in this SWOT analysis of Google. Apply SWOT Analysis on December 7, 2009 at 10:15 pm An attempt to identify the SWOT factors with Google is very helpful and timely especially given the fact that Google … SWOT Analysis. Google can lose a majority of the 2 million YouTube subscribers due to the price hike. Create Now! It has established a brand name for itself and is considered to be the number one search engine on the web. Google was established during the year 1998 by Larry Page and Sergey Brin. Below is a simple SWOT analysis on Google. Save my name, email, and website in this browser for the next time I comment. As of October 2, 2015, Sundar Pichai is the CEO of Google. The speed and simplicity of its search engine is quite reliable and user friendly. Strengths of Google:. Multiple governments and child welfare groups are pushing for the elimination of encryption technologies to ensure child exploiters online are revealed promptly. Googles SWOT analysis shows the firms internal capabilities and the external factors that influence how these capabilities are used. Google Inc. is a tech company that operates globally offering services such as search, advertising, enterprise, operating systems, as well as other hardware products. It has a „market cap‟ of $185.61 billion according to „Yahoo Finance‟, Dec 5, … Corporations, customers, consumers and just about anyone can now easily access business information anytime and anywhere. SWOT analysis of Google. During the year 2004, there was an initial public offering and Google shifted its headquarters in Mountain View, California. According to Google, the $15 increase (30%) reflects the rising cost of content, but critics argue that the increase is absurd. The SWOT analysis of Google shows how everything for everyone was made available in a single click by Google. The search engine keeps on growing every year and keeps on improving its technology. Alphabet (Google) SWOT analysis. It has established a brand name for itself and is considered to be the number one search engine on the web. In June 2020, more than 1,600 Google employees petitioned the company to stop offering its G-suite services to police departments in the light of Black Lives Matter protest. Introduction to Google For Google SWOT analysis, it is essential to know its basic facts, including the timeline and milestone development.Google, LLC, the American multinational technology company, is one of the top search engines and online advertising companies. The company is grabbing new opportunities by opening up industries like voice search and consolidating in industries like the cloud. Google’s SWOT analysis shows the firm’s internal capabilities and the external factors that influence how these capabilities are used. On May 30, 2020June 1, 2020 By Competitors Content Team. Google carries a diversified product portfolio that caters to Web Browsing, Video content, Online Advertisement, mobile operating system, browser usage, and many other verticals. Google is one of the leading technology brands with strong brand recognition and a large range of innovative products and online services. It has a „market cap‟ of $185.61 billion according to „Yahoo Finance‟, Dec 5, … 3. Expand Services to Emerging Markets: Emerging economies offer growth opportunities. Utilizing Google Docs: If you’re going to use Google Docs, then you’ll have to log in to your Gmail account first.If you don’t have one, then register in Google’s main site to obtain it. This SWOT analysis of smart speakers explains the obvious and not so obvious reasons why some people jump on the newest smart speaker, and others stay far away from them. The SWOT analysis: a great tool for planning purposes. A SWOT Analysis of Google. The popularity of Google allows it to enjoy huge profits. Its net U.S. ad revenue was $41.8 billion in 2019, but it is projected to drop to $39.58 billion in 2020. Their new features and increasing popularity can take the spotlight away from Google. The company is grabbing new opportunities by opening up industries like voice search and consolidating in industries like the cloud. The weakness is in the form of the users worrying more about data harvesting, risk in advertisement revenue, privacy policies, and its secret algorithm. The popularity of Google allows it to enjoy huge profits. Furthermore, full consciousness of external and internal factors to the execution. Join our newsletter today to get updates on the latest posts! The search engine keeps on growing every year and keeps on improving its technology. to integrate its cloud Orbitera commerce platform with MobileIron’s app distribution, security, and analytics capabilities. Let us discuss on the SWOT analysis of Google. 2. Strengths. Google SWOT Analysis (B) STRENGTHS 1. SWOT of Google Inc The Strengths of Google. Now, people can access the latest news via social media platforms. Poor Pricing Strategy: On June 30, 2020, Google raised the subscription price of its YouTube TV service from $49.99 to $64.99 per month. Alphabet (Google) SWOT analysis. Alan Sarsby. Google was founded in 1998 by Larry Page and Serge Brin in California, USA. The firm has the leading position in online advertising. Deliveroo Business Model | How Does Deliveroo Make Money? The Ringmaster of the Circus: The Mega Search Engine, Google is the absolute game changer when it comes to online search percentage. The service was introduced in Kenya and used balloons to provide affordable 4G internet to under-covered rural communities in the East African nation. If Google addresses its weaknesses and threats, no other competitor can outperform or even match this company. The search engine keeps on growing every year and keeps on improving its technology. Top Google Competitors | Google Alternatives, SWOT Analysis of Apple in 2020 | Apple SWOT, SWOT Analysis of Starbucks in 2020 | Starbucks SWOT, McDonalds SWOT 2020 | SWOT Analysis Of McDonalds, SWOT Analysis of Coca-Cola in 2020 | Coca Cola SWOT, SWOT Analysis of Nike in 2020 | Nike SWOT, SWOT Analysis of Netflix in 2020 | Netflix SWOT, SWOT Analysis Of Samsung in 2020 | Samsung SWOT. The SWOT analysis of Google shows the strengths, weaknesses, opportunities, and threats of the biggest online search engine. 2. Image source: Getty Images. The global search engine has revolutionized the digital world. Despite all of its concerns, the brand is still one of the largest IT entities in the world and it will not be removed from this position any time soon. Google holds the largest market share in the search engine market. How to use the SWOT Analysis template. Key Player and Dominant Web Search Engine: Google is a dominant player in search engine and has grown from 70 % average search in 2016 (Pratap, 2016) to about 73.73 in desktop market share and 92.9 % in mobile search as at March 2018 (Ovijidus, 2018). It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. A SWOT analysis is only one side of the picture though; to fully understand all the factors and influences Google grapples with, check out our PESTLE Analysis of Google (Alphabet). Google runs the gamut with its renowned search engine technology and is second to none in the search engine marketplace as it stands. Google introduced a new digital store, which offers cloud-based software to all organizations. This guide helps you with: Initially introduced only as a search engine, Google has effectively dominated this segment due to the speed and efficiency of operations according to the mission of the company “to organize world’s information and make it universally accessible and useful”.As it is illustrated in figurebelow, Google has the market share of more than … Google organized all the information on earth and provided it to the user. Concluding Google SWOT Analysis . Tell us what you think? A SWOT analysis is only one side of the picture though; to fully understand all the factors and influences Google grapples with, check out our PESTLE Analysis of Google (Alphabet). Key Player and Dominant Web Search Engine: Google is a dominant player in search engine and has grown from 70 % average search in 2016 (Pratap, 2016) to about 73.73 in desktop market share and 92.9 % in mobile search as at March 2018 (Ovijidus, 2018). SWOT analysis is a vital strategic planning tool that can be used by Google managers to do a situational analysis of the firm . Google set itself apart from the rest by displaying more unique information that … Google‘s strength is its strong consumer brand. Before we begin in-depth on the SWOT analysis of Google, let us understand a bit of the background of the company Google. GOOGLE. How Does Credit Karma Work and Make Money? GOOGLE. Free SWOT analysis template for PowerPoint and Google Slides. All rights reserved | [email protected] | Logo designed by Looka. In the U.S., the company was recently sued for colluding with Apple to make it the default search engine for Apple’s browser. The above information on the strengths, weaknesses, opportunities, and threats of Google should provide a clearer analysis of the brand’s industry position. Almost 87.35% of the search in the web is conducted in Google in the year 2020(2). The SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities and Threats of a company. Most streaming services like, : With its storage and cloud solutions, cloud computing can play a vital role in Google’s enterprise. Go to Google Play Now » SWOT Analysis. They own about 14% of its shares. Best Buy Mission Statement, Vision Statement, Values & Culture, Deloitte: Mission Statement | Vision Statement| Values | Culture, Starbucks Mission Statement, Values, Principles, & Sustainability Goals, Uber: Mission Statement | Cultural Norms | Principles | Philosophy (2020), Amazon: Mission | Leadership Principles | Philosophy (2020), Nordstrom: Mission | Vision | Core Values (2020), Major brands boycotted against Google and Youtube, EU antitrust regulators imposed a 5 billion Euro fine. They were students of Stanford University in California and pursuing their Ph.D. Since then, the company evolved exponentially and became a tech giant in the mainstream media. Failure in Social Media Revolution: Before the emergence of social media giants like Facebook and Twitter, most people relied on Google to access the latest news digitally. Build & Execute a Winning Strategy with the SWOT Platform. Google has continued to demonstrate evolutionary strides with its game-changing operations. 1.2. Anti-encryption drive to reduce Child Abuse: In the past few years, cases of online child exploitation images have increased from thousands per year to tens of millions. Economic Uncertainty due to Pandemic: Recent events have devastated the operations and earnings of many companies, including Google. Strengths. Weaknesses. According to Google, the $15 increase (30%) reflects the rising cost of content, but critics argue that the increase is absurd. Here is the SWOT analysis of Gmail. Read out this article, to get an understanding of where Google stands. Google carries a diversified product portfolio that caters to Web Browsing, Video content, Online Advertisement, mobile operating system, browser usage, and many other verticals. The various industries served by the company are the following. The SWOT analysis of Google mentioned in this article has highlighted the main strengths of the brand that comes up from its brand value, high search engine, huge data collection, biggest traffic generator, advertisement focused, various internet services, free updates on software, brand awareness, high revenue, and its adaptability. This SWOT analysis show… Google’s new logo. Editable graphics. This has enhanced the trust to its customers It has made life easier. How to use the SWOT Analysis template Click File > Download to save a copy to your local machine or click File > Make a Copy to create a copy of the document in your Google Drive (Please never edit this template). Its name has become synonymous with online search. It examines the strengths and the weaknesses of Google. Undertaking a SWOT analysis is a popular strategy tool, and frequently the basis of an assignment for students of business studies. Thanks. This article is about a detailed SWOT analysis of Google. Strengths. This Alphabet (Google) SWOT analysis reveals how one of the most successful internet companies used its competitive advantages to dominate the online advertising industry. To decide, let's do a basic SWOT (strengths, weakness, opportunities, and threats) analysis of Google's business. In line to this, the company collaborated with. Employing over 53 000 people, a revenue of over $66 billion was recorded at the end of the year 2014. 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